, kevin mccarthy is here next with movie guide. >> like iron man ', baby. i can't wait. >> all right. today is the day for the big game and for some big blockbusters, movie studios have splurged for some high profile tv spots to preview their latest film. i'm super excited about this. what can you expect to see today? >> clayton might explode during this interview. here to give us a sneak peek kevin mccarthy. good to see you. iron man 3, huh? >> hey, i cannot wait. super bowl ads are upwards of $4 million for 30 second spot which is justified considering last year was the television's history's most watched broadcast in the history of television. 100.4 million average viewers. iron man 3. i have to mention this. i kind of miss the surprise of not knowing what spots are going to air. i have to admit that i do go online and i do watch all the spots. i watch them every time. iron man 3, i cannot wait, robert downie jr. jon favreau is not back to direct. this the first two did over $1 billion. they can obviously afford a super bowl ad. i have to say this is my geek out movie of the year.